Our Software

A Single Application for Client Reporting, Sales Enablement, DDQs, Portal, and more.


Assette software turns investment data into content by automating the creation, approval and delivery of client, sales, and digital content. Assette combines data enablement capabilities with authoring and sharing tools in a single, cloud-native offering.

There are three parts to Assette software. The Assette Data Engine where your investment data is prepared and enabled. The Assette Authoring Tools that automate your content creation and facilitate review. The Assette Sharing Hub where client and sales engagement happens. On that foundation, Assette offers seven modules based on the type of content you want to automate and any supporting features your firm needs.

What Makes Assette Different

With more than 25 years of working with asset management firms, we understand every aspect and nuance of your investment data and how that data should be prepared to create impactful content. Our cloud-native software includes a breadth and depth of content automation capabilities and investment data enablement features that are unmatched in the industry.

Data Interfacing

It starts with your data. Where you store your data and how much processing you do in Assette is up to you. Based on your data’s readiness for generating content, our three flexible data processing methods provide multiple ways to expose data in a marketer-friendly manner.

Import & Show

This option is designed for firms who are at the beginning of their data journey and do not have a completed data platform. Import the Excel and CSV files your marketing team is already using and automate basic production using all the standard features in Assette.

Grab & Show

Assette connects to your data platform using APIs or SQL. You have gathered data from disparate sources, and it has been prepared – scrubbed, calculated, transformed, and validated – and organized into reporting views. You use Assette’s Data Blocks layer to “grab and show” your data via data objects

Prepare & Show

Assette connects to your data platform using APIs or SQL. You have gathered your data and stored it in a single location, however, there is still work needed to make your data ready for generating content. You use Assette’s Data Blocks layer to transform, calculate and validate your data, and make this data available to data objects.

All three methods can be combined based on the needs of your firm. With Grab & Show and Prepare & Show, your data is not stored in Assette, it passes through the system on the way to your content. With Import & Show, your files live in Assette.

Data Engine

The Data Engine prepares, calculates, and validates your quantitative and qualitative data. It prepares and processes your data to ensure it is current, complete, and ready to be used in your content. This is where your operational data becomes marketer-friendly.


Enter and manage information about your firm, strategies, and people in a database built for an investment firm’s qualitative data.
Automate calculations that show DEI and personnel tenure statistics based on personnel data you manage in Assette or import from HR systems.
Communicate the thinking behind investment decisions. Input rationale behind investment activities such as contributors/detractors and purchases/sales.
Identify account-level investment activity that deviates from the strategy ensuring your investment commentary and client reports reflect actual portfolio data.
Define the products your firm offers, where these products are sold and to which client segments, and what investment data represents the products.
Convert performance, market values, and other data to different currencies.

Authoring Tools

The Authoring Tools enable you to create, generate and review your content - no coding required. This is where marketers create templates, work with compliance-approved disclosures, and set up the foundation of sales and client content. Industry-specific display rules and built-in brand themes ensure your brand identity appears correctly across content. Approval workflows ensure changes are approved by marketing and compliance.

Manage disclosures in one place for sales and client content across all formats. Associate disclosures to data categories so compliance rests easy knowing marketers are required to use disclosures in content.
Empower marketers with editors they are familiar with making authoring templates and customizing content IT-free.
Ensure your data is displayed on-brand and consistently across all sales and client content with data-driven branding.
Specify portfolio characteristics, duration buckets, maturity buckets, etc. to display for different accounts and products so a particular template can produce content with different needs.
Display investment data with confidence. Assette includes a set of best practice rules across all content types for displaying investment data.
Make your content modular, quickly assemble templates that convey investment perspectives and allow an edit once, update everywhere approach. A single page (such as a firm overview page) can be included in multiple Smart Docs but only needs to be updated in a single location.
Work with templates that you define using a drag-and-drop web editor to create Excel and CSV output. If clients request holdings or monthly performance values since inception, simply generate a Data Doc and share the output or batch generate and deliver the content.
Automatically version all templates and content, ensuring you always pick the latest while showing the version history with the ability to revert to a past version.

Sharing Hub

The Sharing Hub enables you to find and distribute content and understand how clients and prospects are engaging with content. Search features allow you to find what you are looking for or see content by sales stages as defined in your CRM's pipeline. Share content via email or portal instantly or schedule how content should be sent based on recipient preferences.

Share content -- Assette-generated content and off-Assette produced fixed content – from one place, based on your own content taxonomy and advanced search capabilities.
View data on engagement across all content types (including client portal) to understand how people are interacting with the content.
Specify what content should be delivered, when, and how for automated generation and sharing. Automatically route content that will be shared with approvers, so you know only reviewed materials go out your door.
Use the same data that drives sales and client content to populate product information on public websites. Once a data pack is created for a particular destination in the format the site expects, the data pack can be quickly generated, reviewed, approved, and submitted without IT involvement.
Publish Assette-generated content, fixed content, as well as dynamic reports with daily data to a secure portal.
Access, sort, pivot, and download data that was used in sales and client content. Instead of charts and formatted tables, raw data is surfaced in the browser with Excel-like functionality.

Assette Calculation Features

With Assette’s on-the-fly calculations, sales and investor relations teams can react to content requests without a trip to IT. Include performance factors and benchmark values in your investment data, and Assette software does the rest.

  • Performance: Your clients ask to see performance for an arbitrary time period, or your portfolio managers may want to show performance since the start of a new member in the investment team. They want annualized or cumulative performance or both. If you use Assette for calculations, marketing simply specifies the periods in no-code editors, and calculations are done on-the-fly when content is generated.
  • Rolling Returns: A consultant requests three-or-five-year rolling returns, based on monthly or quarterly intervals. Additionally, they want to see a growth of a dollar chart for a product vs. the benchmark. Assette has you covered. Marketing can specify what is needed using no-code editors and Assette does the calculations.
  • Firm AUM: Show AUM by strategy, geography, client type, asset type, etc. without relying on spreadsheets. Include holdings in your data, and then in Assette, classify AUM vs AUA and any exclusions, and let the software do the calculations so your marketers can quickly respond to requests for AUM.